The ongoing 8th wave of the WVS, launched in 2024, addresses global issues such as political trust, climate change, and social tolerance, while also contributing to the monitoring of the Sustainable Development Goals. Researchers are invited to join as Principal Investigators, particularly in underrepresented regions like Central America, Sub-Saharan Africa, South-East Asia, and the Middle East. PIs will play a key role in overseeing national surveys, raising funds, and ensuring methodological standards, with the opportunity to access data early and include up to 40 country-specific questions. This is an invaluable chance to shape global discourse and contribute to a deeper understanding of societal values in diverse regions.